LAMINEX

Curating a learning experience that accommodates all types of learners in the virtual world.

The challenge:

Create a learning experience for a national sales team (250ppl) that embodies the principals of great learning design and accommodates all types of learners in the virtual world.

The solution:

A true learning in the flow of work concept, which builds sales capability through a curation of learning experiences designed to suit new ways of working.

Anchoring the learning experience

Through the ideation stage of the program development, we interviewed leaders, sales folks, customers and suppliers to truly understand the key steps involved in the sales process. We used this to anchor the program and benchmark capability, to measure ROI.

Understanding types of learners

Keeping in mind that learning isn’t a ‘one size fits all’, we developed personas to represent the different types of learners. We called these our “learning superheros” and made sure we created beautiful experiences to suit their diverse needs.

• The Vision-ator: This hero learns best by seeing graphical-based content such as images, diagrams, infographics, flow charts and videos rather than words.

• The Talko-charge: This hero has preference for information that is heard or spoken. Group discussions and talking things through are going to be great for this type of learner.

• The Word-Wo/Man: This hero learns best by absorbing information displayed as words. Have you ever found that just the action of writing something down helps you to remember it?

• The Sim: This hero learns by ‘doing’ or taking action. The key is that people who prefer this mode are connected to reality, either through concrete personal experiences, examples, practice or simulation.

Designing experiences that don’t feel like “learning”

We designed and produced our very own Sales Strategy Board Game as an interactive learning experience. What better way to learn sales strategy than to create an experience that doesn’t feel like learning!

Pivoting to virtual overnight

Over 250 team members rapidly pivoted to virtual learning in the Sales Capability sessions. Teams put themselves in the shoes of their customers using profiling tools in virtual break out groups. This was the first time a lot of the sales team had ever met their interstate colleagues so was very well received.

Developing micro-learning through our very own podcast

Creating a channel for Sales people who are out on the road all day to learn in their cars was very easy with our very own podcast – Laminex Learning Bites.

This channel has enabled us to rapidly deploy knowledge sound bites and focus on specific capability areas targeted to the needs of our people.